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In order to “ feet “ the portuguese “saudade “, this special type of nostalgia Portcal decided to make shorter the distance between the brand the all those people longing for their country of origin, all the Portuguese emigrants around the world.
On April 21st , the newspaper “Mundo Português “ a newspaper read in more than 175 countries has published an interview with the CEO of I.C.C. – Industrias e Comércio de Calçado outline Portcal as the brand seeking an international expansion based on the “ Portugalidade “, that is the feeling and heritage of being Portuguese.